Friday, 1 May 2015

Find Your Dream Job: Content Marketing

Following the response of my recent career post on marketing(which you can read here) I recruited the help of the fantastic Joy from the very successful blog Joyful all the way from Berlin to give you the insight into the career of content marketing.

Entry Routes:I had no real experience or education in marketing before I took this job. However, I do have a degree in English which is definitely a big advantage for anybody who wants to embark on a career in content marketing. I always knew that some sort of a career in writing was for me so managed to forge some previous experience writing blog posts, newsletters, etc. It just took me a few years to realise that I could spend my entire 40-hour working week doing these tasks.
What's a typical day of work like for you: A typical day in work for me consists of writing content for the company website and blog. I also write correspondence and compose newsletters on behalf of of the company to customers. I also carry out a lot of research for blog posts which is great as I get to keep up with current trends in a number of different industries.
The best part of the job:For me, the best part of the job is the chance to be creative every day. One third of my job is writing blog posts, which is not bad at all. I also like being able to perfect different writing styles. While it might not seem so at first, it can actually be quite difficult to switch your tone of writing from light-hearted blog posts, to tweets to customer emails.
The worst part of the job: Depending on the company you work for and the type of tasks you are set, the job may become repetitive. This can be extremely difficult for a creative person. In this case, I would recommend asking your team leader if there are other areas of content writing you can expand into. If there are not, take matters into your own hands. Test your writing skills by coming up with as many ways as possible to say the same things. Or set up a blog where you are free to write the type of content you want, hence expanding your portfolio.
What are some of the most important things you need to know about this job?: It is important to remember that this is a job where you will continually hone your writing skills. There is no point beginning this career path if you are not open to criticism and willing to take advice on board. No matter how good of a writer you are, you will most likely not have the experience or know-how to instantly write appealable content for various audiences. It is also important to know that content is 80% research and just 20% writing.
What kind of expectations did you have on this job before you got into it, and did it live up to them?:  I think I had a pretty good idea of what a career in content marketing would entail before I got into it. Two years later I still quite content so I guess you could say that it does live up to my expectations. One thing that I wasn't aware of where how many variations of content marketing there are. It made me rather excited as it seems like my thirst for knowledge will be satisfied for a few years more yet!
Finally What advice can you give people breaking into the industry?: Just go for it really! Try and find an industry you would be most happy writing about for 40 hours a week, and get your foot in the door of a company. If you decide to enter this career as a freelancer, don’t be afraid to put yourself out there. And like with all writing careers, develop a thick skin.

A huge thanks to Joy for taking her time out to answer these questions for me, I hope it's helped anyone who's thinking of perusing a career in this industry.
Don't forget you can follow Joy on the following social media accounts:
Twitter @JoyCorkery
Instagram: Joy Corkery

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